![]() The first step in building an intuitive folder structure is to define a folder hierarchy that makes sense for your organization. To ensure that your folder structure is intuitive and leads to efficiency and effectiveness from a DAM perspective, we’ve outlined some best practices below. It’s easy in Drive to create and populate folders with content, nest folders within others, and ultimately create a folder path that categorizes content based on different criteria that make sense to your end-users.įolder structures often lack cohesiveness, organization, and scalability since they’re created in real-time as assets are generated and added to an organization’s shared Google Drive account. All three of these tools are available in Google Drive, but are rarely implemented according to DAM best practices.įolder structures are the most popular method in Google Drive for organizing and searching for digital assets. With this in mind, let’s discuss the three core tools for managing digital assets no matter the system used: folder structure, permissions, and metadata. If you need help figuring out how to effectively manage different types of assets in one place or expanding your DAM program to include the types of assets stored in Drive, contact Stacks! We've helped many clients expand and adapt their plans to incorporate new departments and their assets. If your organization has already invested in implementing a DAM platform or is planning to, find ways to bring all the digital assets in your organization within that single source of truth rather than building a separate system. While Google Drive offers many features, some that are widely known and others that aren’t, it isn’t a dedicated DAM platform. In this blog, we’ll outline how to implement digital asset management (DAM) best practices for all types of assets in Google Drive. ![]() ![]() Many organizations find it difficult to align the efforts of the employees managing these types of content with the work of their creative and marketing counterparts. Many organizations store and manage these assets in Google Drive, a powerful collaborative file-sharing tool within Google’s suite of products. These assets are often documents, presentations, and spreadsheets that are used internally by HR, finance, and leadership teams as well as externally by operations and sales departments. While these types of assets are of critical importance to the long-term success of an organization’s branding efforts, other types of digital assets also provide value for the organization. These discussions mostly center around creative digital assets such as videos, photos, and graphics used on an organization’s website, social media channels, and marketing campaigns. Here on the Stacks blog, we talk a lot about digital assets.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |